Continental tyres kick off fantastic FIFA World Cup 2014 promotions

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The Continental tyres FIFA World Cup 2014 promotional campaign has kicked off with a load of amazing prizes, including tickets to the final in Brazil, up for grabs.

It has already embarked on a national roadshow around England, giving fans the chance to send a personal message to the team and the opportunity to win an amazing trip to Rio to watch the final.

Continental tyres, which is sponsoring the World Cup, set out on its Road to Rio campaign tour earlier this month, along with Fuleco, the official Brazil 2014 mascot.

The roadshow was launched by former Liverpool and England striker Robbie Fowler, and offers fans the chance to send the England team a message via a unique photo booth and test their goal scoring skills to win official FIFA World Cup merchandise.

Continental tyres is also offering the chance for one lucky person to win a pair of tickets to the final on Sunday 13th July, including flights and accommodation – a once in a lifetime prize for any fan.

Robbie said: “It is great that Continental are doing this, it can really unite everyone to get behind our boys, sending them messages of support and letting everyone feel they can be part of the team – plus someone will actually make it to the final!”

To be in with a chance to win, people have to tweet a picture of the roadshow truck when they spot it and use the hashtag #contiroadtorio.

Peter Robb, a spokesperson for Continental tyres, added: “With Brazil far away and tough for most fans to get to, we’re delighted to be able to bring World Cup fever to locations all over England. It’s going to be a lot of fun.”

To keep track of the Continental tyres roadshow as it visits hundreds of locations across England and the chance to win some great official merchandise and prizes click here and get lucky.

Denna Bowman, Head Office

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