Running out of ideas for a last minute Christmas present for a sporty loved one? Well Continental tyres might have the answer and it’s not what you’re thinking.
Yes, it’s something that the tyres manufacturer has summoned its expertise for and it will provide better grip in wet weather – but no, it’s not tyres.
Conti have teamed up with Adidas and offered the knowledge it has gained in developing tyres to help produce a new brand of trainers.
The trainers, called Adidas SuperNova Riot 3, feature Continental’s Traction Compound Technology – which allows sure grip on all surfaces and conditions.
The trial running model is available in both men and women styles, further products – for outdoor and street running – are in development.
Continental Tyres was approached by the leading sports brand’s innovation team to apply their resources and expertise to develop an outsole with a strong grip ideal for trail and outdoor sports shoes.
Dr Fabian Dettmer, Continental Tyre’s expert for rubber processing, said: “We are delighted that with our expertise we can help adidas substantially improve grip on its running shoes on both wet and dry surfaces.
“The task of preparing rubber compounds for the production of running shoes was a different challenge for us. Something that we were pleased to do as it enables us to continuously learn.”
So, if this is something your loved one would like to find under the tree you’d better get your skates on and place an order. They are selling online for around £80 and from good sports retailers.
Harriet, National Sales Team