It has all the ingredients of an excellent April Fool’s joke, but special bright pink bins are popping up around the country so that old chewing gum can be collected and recycled into tyres.
The ‘Gumdrop bins’ are the brainchild of Anna Bullus and apparently the discarded gun can be recyled not just into tyres, but also children toys and mobile phone covers.
The initiative is set to take place in Hertford, where it will run from Wednesday 18 August to Wednesday 15 September, and encourage people to dispose of their chewing gum correctly, or face an £80 fine.
When the Gumdrop is full it’s taken away, and the whole thing is recycled into a range of different items.
Herefordshire is one of only twelve areas in the UK selected by Keep Britain Tidy to participate in the 2010 Chewing Gum Campaign.
Councillor John Jarvis, Chair of Safer Herefordshire, said: “With statistics revealing that it costs the Government approximately £150m a year to remove 3.5 billion pieces of irresponsibly disposed of gum in the UK, it is important for Herefordshire Council to take positive steps towards helping reduce this amount.
“This is why we are so delighted to be working with Keep Britain Tidy and Gumdrop, and look forward to a successful campaign.”
Denna Bowman, Head Office