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Etyres News Team Profiles

Denna Bowman

joined etyres as head of the News Team in 2008. With 25 years journalistic experience, covering news and features for national newspapers, she is able to research and report tyres-related articles for our seven day a week coverage. Denna also delivers stories and anecdotes from our branches across the UK.

Alex Kapadia

has been with etyres for five years. His insight into the tyres industry and his own hands-on experience is extensive, which allows him to bring a wealth of knowledge to the News Team and the company. Alex is also a successful Radical Racing car driver and this fuels his interest in the world of motor racing.

Oliver Hall

joined etyres in 2005 and has been a pivotal member of the Operations Team. His experience allows him to deliver sharp analysis of the tyres industry in areas including pricing and global trends.

 
 
« F1 pit crew train like top sportsmen to change tyres in record time
Cooper tyres experience bounce in sales »

Button drives home the need to look after tyres

Reading: Button drives home the need to look after tyresTweet This: Send Page to Twitter

By Alex Kapadia

Jenson Button has emphasised again the need for Formula One drivers to look after their tyres if they want to secure their places on the winners podium.

With just one week to go before the 2010 season gets underway in Bahrain, the McLaren driver and reigning world champion stressed that tyres strategy will play a vital role in deciding the outcome of races.

Asked what it will take to win in 2010, the British driver replied: “The first few laps will be very difficult.

“You are going to have to look after your tyres. It’s going to be easy to make a move but if you destroy your tyres on lap four, you’re going to be screwed for your first stint.

“Strategy is going to play a big part; but unlike the past you cannot plan things before the race.

“Your engineers will need to be on their toes, able to plan and react during a race. They’ll need a good understanding of the situation around you in a race, and now it’s more an enduro than a sprint, and one little slide early on can ruin your tyres.

“It will be important to finish every race. It’s going to be a great season, but a long one.”

This entry was posted on Sunday, March 7th, 2010 at 6:55 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed.

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