Recent campaigns to raise awareness about the importance of properly inflated tyres seem to be being ignored by a large section of the motoring public. A recent survey by German tyre giant Continental has revealed that 46 percent of motorists under the age of 25 are unaware of their correct tyre pressure levels. The poll shows that the incidence of this group ignoring tyre pressure levels is double that of any other.
The Continental survey showed that 1 in 12 motorists had not checked their tyre pressure in the last month. This figure rose to one in five amongst younger drivers. Continental feels that the poll indicates that young motorists are unaware of the financial implications of driving on under-inflated tyres. They estimate that driving on incorrectly inflated tyres could cost a motorist £120 per year in fuel costs alone. Continental are also keen to highlight the environmental impact of poor tyre maintenance. Driving on under-inflated tyres could result in an increase of 250lbs of CO2 emissions.
Guy Frobisher, marketing director for Continental, highlighted the importance of the survey’s findings, “The tyres on our cars are arguably the most important part of the vehicle but are very often the most neglected. Not only are poorly inflated tyres potentially unsafe but they can cost the drivers a lot of money. There needs to be an increased awareness among younger drivers. It only takes a few minutes to check and correct tyre pressures and it could save hundreds of pounds in fuel bills. In addition, correctly inflated tyres will last longer so they might not need to change them so regularly therefore saving even more money”.