By Oliver Hall
Bridgestone are celebrating another feather in their cap with the announcement that they have been chosen to supply eco-friendly tyres for the first imported hybrid vehicle to ride on Japan’s roads.
The Mercedes-Benz S-Class Hybrid Long will roll out on the Japanese tyres manufacturers Potenza RE050 Ecopia range and the 255/45R18 99Y will be fitted to the large German saloon.
Ecopia is Bridgestone’s flagship brand of eco-friendly tyres that focus on realising a reduction in rolling resistance. It is a perfect addition to the S-class Hybrid, which is billed as the world’s most economical luxury sedan with a spark-ignition engine.
Bridgestone plans to further expand its range of ECOPIA brand tyres, as well as extend the scope of coverage to the global market and their use on original equipment.
In calculating carbon dioxide emissions at each stage of the tire lifecycle, from raw materials to disposal, it was discovered that 87% of total emissions occur during the usage stage.
The Bridgestone Group believes that it can make a significant contribution to addressing worldwide environmental issues, such as global warming, through the development of tyres that provide greater reduction in rolling resistance, and thus improve fuel efficiency and reduce carbon dioxide emissions.
By incorporating technologies used in ECOPIA tyres such as NanoPro-Tech into existing product lines, Bridgestone will expand its range of eco-products and plans to make 100% of its passenger car tyres for the replacement market in Japan (summer tyres) into eco-products by 2014.