Reading: Bridgestone Will Apply F1 Lessons Learned on the Track to Tyres for the Road

As sole supplier of tyres to all the Formula One teams, Bridgestone are in pole position to glean vital technical data to develop the ultimate HP tyres for the road.

Thanks to its unique role in F1, the Japanese tyres manufacturer works with many of the world’s major car makers in a high performance environment.

And technical developments made on the track with such manufacturers as Toyota and Ferrari, can then be applied to Bridgestone’s high performance passenger car tyres.

Bridgestone now even uses the same Potenza branding on its road-going products as it does on its F1 rubber, stating: “The technological advances that Bridgestone makes on the racetrack feed directly into its high performance road tyres.”

Andy Dingley, advertising and promotions manager at Bridgestone, said: “As we supply all of the teams in F1 we have generated large amounts of technical data, as well as learning new methods of working, which is certainly beneficial for our passenger tyre development strategy.”

The Japanese tyres company began its official three-year tenure as the sports sole tyre supplier last year. 

However, they also had the monopoly on the grid in 2007 when Michelin withdrew from the sport ahead of schedule.

The years as sole supplier are a tremendous learning curve and also give Bridgestone the chance to increase its global brand awareness with its logo appearing on TV broadcasts live around the world.

Alex Kapadia, Operations Team

This entry was posted on Wednesday, April 29th, 2009 at 6:41 am and is filed under Blogs. You can follow any responses to this entry through the RSS 2.0 feed.