By Denna Bowman
Bridgestone tyres has announced it has started supplying Volvo Car Corporation Europe with original equipment tyres after securing its first partnership with the Swedish manufacturer.
The Japanese tyres manufacturer is supplying its Turanza T001’s for the new Volvo V40 5-door hatchback and Dueler tyres for the Volvo XC60.
Edwin van der Stad, Director of Sales, Consumer Business Unit, Bridgestone Europe, said: “Bridgestone is delighted to start working with Volvo and supplying tyres for the V40 and XC60.
“The two companies share similar values on safety and concern for the environment.”
The premium Turanza T001, which was launched in March 2012, is Bridgestone’s new flagship touring tyre. With its advanced tread design and materials technology the Turanza T001 focuses on safety and motoring efficiency, with a high-level of ride comfort.