Bridgestone tyres launches campaign to take motorists on a virtual journey

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By Denna Bowman

Bridgestone tyres has launched an innovative new online campaign aimed at engaging motorists with their brand.

Launched on the internet the initiative invites customers to take an exciting trip of their own courtesy of its ‘We’ve Been Everywhere’ campaign.

Focusing around a fun and highly interactive video, the online destination at www.beeneverywhere.eu, is designed to inspire the universal urge to escape everyday life and explore new places.

And the Bridgestone tyres campaign aims to deliver maximum entertainment, interactivity and share-ability with strong links to social media.

On entering the main site, visitors are shown an engaging movie as a prelude to several highly interactive features and fun content such as personalised movie scenes, online games and a movie editor, so visitors can create and share their own road trip movie courtesy of Bridgestone.

The campaign revolves around the story of one hero who quits his day job to explore the world. Set to a catchy, up-beat soundtrack based on the classic hit ‘I’ve been everywhere, man’ by Johnny Cash, the movie inspires the urge we all feel sometimes to get out of our comfort zone and go in search of new experiences. Like a daydream, the movie takes us on a journey and leaves us with the urge to make our own.

Jake Rønsholt, General Manager, Corporate and Brand Communications at Bridgestone Europe, explained: “Part of the beauty of the campaign is that visitors to the main site can do exactly that, on just about any device.

“By letting people create their own version of the road trip using photos from their Facebook page, Bridgestone puts fans behind the wheel of their own journey, letting them create and share their own experiences. The built-in interactive movie editor puts the driver in control, in the same way as Bridgestone tyres do.”

The ‘I’ve Been Everywhere’ campaign will be launched via a comprehensive range of marketing initiatives including special offers, games, competitions and events with great prizes to be won ranging from all-expenses-paid road trips to a meet-and-greet session with multiple MotoGP World Champion rider, Valentino Rossi.

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