It’s a big night for Bridgestone tyres tonight as the New England Patriots take on the New York Giants in the 2012 Super Bowl.
Madonna is starring in the halftime show, sponsored by the tyres manufacturer, and of course there are the eagerly anticipated commercials aired during game time.
It’s the fifth time Bridgestone has sponsored the halftime show, and the whole spectacle will be seen by around 100 million people – which is why the organisers command the big bucks for the 30 second commercials.
Last year Bridgestone scored a hit with its “Karma” ad with the beaver was among the most popular with viewers, receiving a 97 percent rating on Fox Sports.
This year the company will be taking the opportunity to launch its new brand campaign, fittingly titled “Time to Perform,” during the game.
Approximately 36 ads will be shown and it is estimated that the ads sold for approximately $3.5 million each.
Denna Bowman, Head Office