By Denna Bowman
Bridgestone tyres is set to highlight the main elements of its future concepts and strategies at the 64th IAA International Motor Show.
With new generation eco-friendly and Run-Flat Tyres, surprising concepts in development and a
new range of winter tyres, the Japanese tyre manufacturer will focus on the future at the event – better known as the Frankfurt Motor Show – which takes place from 15th to 25th September.
Visitors to the Bridgestone stand will be given a preview of the main elements of its future strategy: ecology, innovation and reliability.
The left-hand side of the stand will present Bridgestone’s ecology solutions. Representing the expanding line-up of Ecopia tyres, Bridgestone Ecopia EP150 will be displayed fitted on the all-electric Nissan LEAF, Car of the Year 2011.
A supporting display will explain how Bridgestone’s unique NanoPro-Tech™ technology reduces rolling resistance without sacrificing grip.
In the middle of the stand, a special innovation zone will display key projects in development: the
exciting new “Half Weight” concept tyre; and an innovative CAIS (Contact Area Information Sensing) system that measures tyre strains during rotation.
The right-hand zone of the stand will highlight the company’s leadership in areas of reliability,
illustrated by latest generation Bridgestone Run-Flat Tyres with new heat-controlling technology
which offer the same level of comfort as standard tyres.
The Bridgestone Potenza S001 RFT, the first RFT for the replacement market incorporating this new technology, will also be revealed at the show.
Next to the Run-Flats, Bridgestone will unveil its comprehensive new range of winter tyres, including the new Bridgestone A001 Weather Control tyre for regions with mild, wet winters.
A DSV (German Ski Association) – branded Audi Q5 fitted with Bridgestone Blizzak LM-80 tyres symbolises Bridgestone’s determination to support and further strengthen its growing winter tyre business by tying in as sponsor for most of the World Cup Alpine Ski events in 2011/2012.