After the announcement that B ridgestone tyres will pull out of Formula One when their contract ends in 2010, Bob Ulrich, the editor of Modern Tire Dealer quizzed one of the company’s executives about the decision.
Christine Karbowiak, executive vice president, community and corporate relations for the Japanese tyres manufacturer, said: “ at the SEMA (Specialty Equipment Market Association) Show in Las Vegas this week and asked her about it. She is executive vice president, community and corporate relations for Bridgestone Americas Inc.
“You have to continually evaluate all your investments to determine, in fact, if they are the right investments at the right time.”
Speaking at the SEMA (Speciality Equipment Market Association) Show in Las Vegas, she said that Bridgestone’s involvement in F1 Racing (it will be 14 years after 2010) led to greater brand awareness, especially in Europe.
It also resulted in original equipment fitments (Aston Martin, etc.) and advancements in tyre design and manufacturing.
“It was a good partnership,” she said. “But it’s time to move to the next level.”
Alex Kapadia, Operations Team