Bridgestone tyres web campaign clocks up a million hits in under two months

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Have you had a look at Bridgestone tyres latest ‘Everywhere’ campaign website yet? It’s already had a million visits from across Europe and it’s been up for less than two months!

The beeneverywhere.eu site centres around a cool video which takes us on a lively road trip after the bearded hero walks away from his dull desk job and sets out to explore the world – gaining a tattoo and quite a bit of love-interest along the way.

To the tune of a special Bridgestone tyres customised cover version of Johnny Cash’s “I’ve been everywhere, man” – the campaign is designed to inspire the universal urge to escape everyday life and explore new places.

Jake Ronsholt, General Manager Corporate and Brand Communications, Bridgestone Europe, said: “Bridgestone is absolutely delighted with the very positive response to our new brand initiative.

“Tyres are a low-involvement product for many people; with ‘Everywhere’ we want to take the conversation with end-users to a level that is far more relevant for them: their journeys. At the same time we provide entertainment, information and interesting facts. And of course the amplification of our initiative on social media shows how much people are enjoying and valuing the experience.”

The web campaign invites us to enter contests, play games and have fun along the way.

One of the biggest draws has got to be the chance for motorcycle enthusiasts to win a MotoGP VIP weekend and ‘meet & greet’ with multiple world champion Valentino Rossi, but you need to get a move on, because it closes on 18 August.

There is also a ‘Road trip creator’ contest and a fun interactive ‘Tent’ game and ‘Tattoo’ page.

JWT International CEO Derek Turner-Smith, the creative agency behind the initiative, said: “It’s fantastic to see people across Europe engaging with the brand in such a way. It completely validates our approach to creating innovative solutions that bring brands to life.”

So if you haven’t checked it out already take a look at the Bridgestone campaign website at www.beeneverywhere.eu – who said tyres can’t be fun!

Denna Bowman, Head Office

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