By Denna Bowman
Bridgestone tyres has announced that it is bringing Madonna to perform in the annual Super Bowl Halftime Show on Sunday 5th February.
This year marks the fifth time the tyres manufacturer Bridgestone Americas has sponsored the Super Bowl halftime show.
The company will also take the opportunity to launch its new brand campaign, fittingly titled “Time to Perform,” during the game.
The Bridgestone Super Bowl halftime show is the most-watched musical event of the year. More than 162 million viewers in the US watched last year’s show. The Super Bowl and halftime show will be broadcast worldwide.
Madonna joins an esteemed list of recent halftime acts that includes The Black Eyed Peas, The Who, Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney and U2.
The multi Grammy Award-winning singer, is collaborating with a a creative team from Cirque du Soleil, Jamie King, and multimedia artists from Moment Factory, to create a signature performance for the show.