By Denna Bowman
Bridgestone will showcase its a wide range of products at this year’s Reifen International Tyre Fair in Essen, Germany, next month.
The Japnese tyres manufacturer has booked an impressive 460m² stand to demonstrate its total solution package for business partners, such as dealers and fleets: new tyres, retreads,
business support and tyre services delivering the lowest cost of ownership.
Yves Kerstens, MD Commercial Business Unit, Bridgestone Europe, said: “Bridgestone will present its Total Tyre Life message at Reifen 2012; it provides tyre experts and fleet operators with the best solutions for measuring and controlling tyre performance and costs.”
Highlights of the package on display are built around the four main pillars of Bridgestone’s
– the latest Bridgestone truck and bus tyre line-up, including new-generation Ecopia fuel efficient
– latest Bandag retreads and retread solution package offered by the Bandag European
network, exclusive producers of the Bridgestone retread range;
– Truck Point, Europe’s largest independent truck tyre dealer network with more than
2,400 dealers in 29 countries, which ensures product availability and local expertise;
– Bridgestone’s package of total fleet management services delivered by Truck Point
dealers and Bandag franchisees across Europe.
Reifen is Europe’s top tyre trade show and the leading event for new tyres, tyre and chassis technology, retreading, vulcanization and repair shops. 18,000 trade professionals from 130 countries visited the last Reifen fair in 2010.
It runs every two years and the 2012 event will take place between 5th to 8th June.