Bridgestone offer winter tyres advice and driving tips to help keep motorists safe

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Bridgestone tyres has compiled a list of essential tips to ensure greater safety and performance for drivers on the roads this winter.

Its first recommendation is that motorists fit their vehicles with winter tyres. According to Bridgestone tyres: “Winter driving can be intimidating and dangerous. Less grip means longer stopping distances, less control, more difficult handling and greater risk of collisions. And as winter conditions continue to get more and more extreme and less predictable, fitting purpose-built winter tyres and knowing how to handle them is more important than ever.”

However, for vehicle owners who are not investing in a set of winter tyres, Bridgestone also has some advice to help them enhance their safety on winter journeys.

Stefano Modena, an ex-Formula 1 driver and test driver at Bridgestone’s European Proving Ground, said: “Driving in winter conditions is something everyone must prepare for. It is not only about having the right tyres; the driver’s behaviour is also essential in these conditions as he needs to understand and adapt to different winter hazards. It is therefore essential to not only prepare our vehicle, but also ourselves when the weather gets cold.”

Here are some of Stefano’s winter tips:

• Check your grip. Because road conditions can change quickly and drastically, it’s important to regularly test how much traction you can count on in case you have to brake or swerve suddenly. Gently apply the brake every now and again and slow down, if needed, in response to changing road conditions

• Turn in stages. When cornering on snow or icy surfaces, break down the manoeuvre into smaller steps. Brake first, in a straight line, before making the turn. And accelerate gradually after straightening back up. That way, you use all the available grip to make the turn

• Forget the cruise control. In wet or icy conditions, you constantly need to adapt your speed to the conditions. Switch off the cruise control and maintain manual control of acceleration and deceleration at all time

• If in doubt, don’t drive. If the weather looks too treacherous, leave the car at home. Nothing should be more important than your safety and that of your loved ones

Winter tyres have demonstrated in tests that they offer enhanced performance in winter driving conditions, because of their compound and tread design. They offer drivers dramatically improved safety, grip and performance on snow, ice, slush and on wet and frozen roads. Winter tyres are made from compound materials that remain soft and pliable at colder temperatures and tread designs with a higher density of sipes with small grooves for added “edge effect” and grip on ice and snow.

Both internal and independent testing has proven that the braking distance of summer tyres can be almost three times longer than that of winter tyres on snow. But even in less extreme conditions, winter tyres offer greatly enhanced response, precision and control than their summer counterparts. Which is why Bridgestone strongly recommends changing to winter tyres well before winter strikes.

Bridgestone has been taking “by storm” many leading, independent winter tyre tests, achieving strong results and top recommendations from AutoBild, ADAC, ÖAMTC, TCS, ACE and GTÜ.

etyres supply and fit a wide range of winter tyres, including Bridgestone tyres, to suit all budgets. Customers also benefit from etyres mobile service which means they can have their new winter tyres fitted at their home and store their regular tyres in their garage until the spring.

Denna Bowman, Head Office

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