By Denna Bowman
Bridgestone has created a new range of tyres to help motorists cope with the unpredictable British winter weather.
With the much talked about cold snap, which saw snow fall in most areas of the country last week, many drivers in the UK are being warned to fit specialist winter tyres.
However, Bridgestone, which has recently launched the A001 Weather Control tyre, says that winter tyres are possibly not needed in the majority of conditions in the UK.
Andy Dingley, Communications Manager, for Bridgestone, said: “With 70 per cent of motorists not checking their tyres at all, driving on under-inflated tyres and 1 in 50 driving on both severely worn and severely underinflated tyres, we need to make sure that those people are still safe on the roads – but we also recognise that households are feeling the pinch and changing tyres every season is costly.”
Bridgestone’s Weather Control tyres can stay on a vehicle all year round. In winter, the tread pattern’s high-density siping has plenty of edge effect for controlled handling and braking on cold, frozen and snowy roads.
Additionally, a special silica compound provides strong grip in wet and wintry conditions, regardless of the temperature, ideal for UK weather conditions.
The Bridgestone A001 Weather Control has been developed for specific European regions and is suitable for moderate climates and wet, light winters such as the UK, Ireland, Belgium and Denmark.
The new Bridgestone A001 Weather Control is designed to give drivers in these regions a confident, safe driving experience all year round.
Dingley added: “Many motorists are being given inaccurate advice about winter tyres in this country, in fact a survey by Bridgestone at the end of last year discovered one in twenty families have sold the second car due to the recession.
“We feel that a balance must be struck where families can drive safely in all road conditions in the UK without breaking the bank, and Weather Control tyres could be that balance for many motorists.”
Bridgestone’s A001 Weather Control tyre is M+S marked (Mud + Snow) and rated as a snow tyre in most markets where winter tyres are required by law. The Bridgestone A001 Weather Control is available in 11 sizes to fit popular cars in the small and compact segments.