Bridgestone goes downhill with its latest winter tyres TV advert

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Bridgestone tyres latest TV commercial has gone downhill – in a very good way!

To advertise its winter tyres, Bridgestone has combined its latest sales drive with promoting its continued sponsorship of Audi FIS Alpine Ski World Cup events in Europe.

The beautifully shot advert, directed by Paul Shearer, puts its tyres to the test on snowy roads to emphasis grip, cornering, acceleration and braking.

Part of a multi-media campaign, which includes print and online coverage, the message Bridgestone is aiming to drive home is that its tyres keep “winter under control”.

The viewer is taken on a journey through the eyes of a downhill slalom racer, with the background sound of a car accelerating. But instead of the ski gate we are expecting, we pass a road sign in the snow… then another, and another…as we flash down the course.

Finally, as we approach the finish at full speed, we see a traffic light in the snow ahead….turning red.

But instead of a skier skidding to a halt, we cut to see a car coming to a crisp stop in the snow by the traffic light. As the crowd applauses, we see that our “skier” is in fact the driver of the car that has completed the slalom course.

Pierre Brennecke, Corporate Advertising and Events, Bridgestone Europe, said: “We aimed to demonstrate the benefit of Bridgestone winter tyres in a dramatic way, linked to our FIS Alpine Ski World Cup sponsoring and delivering on the Bridgestone corporate signature “Your Journey, Our Passion.”

If you cannot wait to see the advert on TV, take a look at

Denna Bowman, Head Office

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