By Denna Bowman
Bridgestone has extended its agreement to supply tyres to BMW Driving Experience, the business group that provides specialised training programmes to improve individual driver skills and safety.
The tyres will be fitted to the fleet of BMW 1-Series, 3-Series, X5 and X6 vehicles, in addition to the range of high-performance BMW M models.
In its previous form as BMW Driver Training, the programme put more than 50,000 motorists through driving programmes in Europe.
BMW Driving Experience now includes training courses for safety, snow and ice, the race track and professional driving, as well as BMW M Experience events, tours and customized driving experiences.
For Bridgestone, the programme fits perfectly with the company’s long-term strategic focus on safety, exemplified by Bridgestone’s leading position in the development of run flat technology.
Tom Fukuda, Senior Vice President of Bridgestone Europe Sales & Marketing, said: “BMW and Bridgestone share many of the same goals in terms of safety and sustainable motoring. This agreement with BMW Driving Experience adds another dimension to our growing partnership.”
The extension of BMW Driving Experience agreement further strengthens the long-standing partnership between Bridgestone and BMW in the development of high-performance tyres.
Bridgestone has grown to become BMW’s leading supplier of original equipment tyres and today provides Potenza and Turanza run-flat tyres across the whole BMW series range. More recently, eco-friendly Bridgestone Ecopia tyres have been supplied for the 1-Series and MINI Countryman.