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Etyres News Team Profiles

Denna Bowman


joined etyres as head of the News Team in 2008. With 25 years journalistic experience, covering news and features for national newspapers, she is able to research and report tyres-related articles for our seven day a week coverage. Denna also delivers stories and anecdotes from our branches across the UK.

Alex Kapadia
has been with etyres for five years. His insight into the tyres industry and his own hands-on experience is extensive, which allows him to bring a wealth of knowledge to the News Team and the company. Alex is also a successful Radical Racing car driver and this fuels his interest in the world of motor racing.

Oliver Hall
joined etyres in 2005 and has been a pivotal member of the Operations Team. His experience allows him to deliver sharp analysis of the tyres industry in areas including pricing and global trends.

 
 
« Button admits he was too conservative with his tyres in opening race
US tyres shipments projected to rise in 2010 »

Bridegestone “very happy” with tyres performance in opening Grand Prix

Reading: Bridegestone “very happy” with tyres performance in opening Grand PrixTweet This: Send Page to Twitter

By Alex Kapadia

Ferrari driver Fernando Alonso won the opening round of the 2010 Formula One World Championship using a super soft-medium tyres strategy in Bahrain.

He was followed home in second place by team-mate Felipe Massa, with McLaren driver Lewis Hamilton crossing the line to take third place - both using the same tyres set-up.

Hiroshi Yasukawa, director of motorsport for Bridgeston, said: “What a great way to start Bridgestone’s fourteenth season of Formula One racing, with great battles right to the chequered flag at the new layout of Sakhir circuit in Bahrain.

“Congratulations to Fernando Alonso for his win and Ferrari for their 1-2 today. Well done also to Lotus for running so well in their first race. The new regulations have given all teams a good challenge and provided all of the viewers around the world a very exciting first race of the season.”

Hirohide Hamashima, director of motorsport tyre development for Bridgestone, added: “Today we were very happy with tyre performance. This was the first race under these new regulations so no-one knew exactly what to expect.

“Sebastian Vettel did a great job to manage his super softs at the beginning of the race, making the same set he used for qualifying last the longest of all the front runners.

“Fernando Alonso drove a very intelligent race for his win, and he was able to set the fastest lap near the end, showing he had managed his tyres very well. It was great to see Felipe Massa back on the podium.

“Tyre management, as expected, was very important in this first race with no refuelling. The cars and drivers which were more forgiving to their tyres were rewarded with more durable performance.

“This was only the first of 19 races this season. I think we all have a lot to learn about this season’s best tyre strategies and it will be fascinating unlocking the secrets for the best performance in the races ahead.”

This entry was posted on Sunday, March 14th, 2010 at 8:50 pm and is filed under Bridgestone, News. You can follow any responses to this entry through the RSS 2.0 feed.

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