By Denna Bowman
Luxury car maker Aston Martin has chosen Bridgestone B250 Ecopia tyres as standard equipment for its new luxury city car.
Every Aston Martin Cygnet, which was launched in Europe last month, will be fitted with the tyres in size 175/60 R16.
Didier Schneider, Vice President Original Equipment, for Bridgestone Europe, said: “Ecopia tyres deliver lower rolling resistance without sacrificing all-round performance. This makes the B250 Ecopia the perfect partner for Aston Martin’s new premium commuter car.
“Bridgestone is proud to extend its long relationship with Aston Martin into this new area of small city cars.”
According to the tyre manufacturer, Bridgestone Ecopia tyres employ compound filler technology that reduces friction and heat build-up during tyre rotation, leading to improved rolling resistance and lower fuel consumption.
A key selling point for the Ecopia tyres is that the ecological benefits have been achieved without sacrificing safety, especially wet braking and handling.