By Oliver Hall
Apollo tyres is working on a strategy to enter China as it drives forward with on its relentless mission to break into all the major markets across the globe.
The Indian tyres manufacturer is turning its attention to China, which is the world’s largest tyre pro- ducer, exporter and also a major consumer.
If Apollo succeed it will be a massive coup because at the moment no Indian tyre company has a presence in China, largely due to the over-capacity caused by the domestic industry and lack of transparency in regulations.
Onkar Kanwar, chairman of Apollo tyres, made the announcement at the launch of the company’s brand in Europe. He said: “We aim to be a global tyre producer with footprints in all corners of the world.
“With our entry here, we are now present in Asia, the Pacific region, Europe, Africa (through Dunlop), and America (Vredestein).
“Only China is out of bounds right now but we will chart a strategy to be present there as well, through either a joint venture or a contract manufacturing arrangement.”