By Denna Bowman
Apollo Tyres is expecting to boost its after market sales in Europe by next winter.
The Indian tyres manufacturer is currently selling approximately 50,000 Apollo tyres a month in the UK, Germany, the Netherlands and Italy.
It predicts it will increase that to 60,000 to 65,000 by next winter (from September).
This is over and above the sales of ‘Vredestein’ branded tyres manufactured by its European outfit Apollo Vredestein BV. Apollo tyre was the first major made in India brand to be launched in Europe last year.
Mr. Neeraj RS Kanwar, CMD of Apollo Tyres, told Business Line: “The winter bookings have already begun and we are expecting sales to pick up in the coming season.”
He added: “We are not in a hurry to sell volumes. We are there to build a brand from India. Thankfully the customer feedback to our tyres is very good and we are slowly but steadily gaining ground.”
After experiencing two harsh winters, it is clear that winter sales are extremely important for tyre makers to gain customers’ confidence in Europe.