By Alex Kapadia
Apollo tyres announced that it is gearing up to make an impact on the European market less than two months after officially taking over the troubled Netherlands-based Vredestein-Banden tyre company.
The integration process is said to be already well underway and the leading Indian tyres firm is already preparing to launch a full range of Apollo tyres in Europe within six to 12 months.
The newly merged Apollo Vredestein will be responsible for sales and marketing of all group brands in Europe.
However, when it comes to making major changes to the Apollo brand strategy this will have to be done in consultation with Delhi.
Yet to all intents and purposes Vredestein will be masters of their own and Apollo’s destiny within the bounds of the continent of Europe and the USA, according to leading industry magazine Tyres and Accessories.
In return Apollo will take the lead when it comes to selling Vredestein-branded tyres into the new Asian market territory the recent combination of the two companies brings.