Driving on ice is something most motorists would go out of their way to avoid, which is why it seems at odds that Lexus commissioned a team of London-based ice sculpture specialists to make a set of wheels made entirely of frozen water – giving a whole new meaning to “driving on ice”.
The marketing stunt saw Lexus add “hand-sculpted tyres made from optically perfect, crystal-clear ice” to one of its cars, but the tyres don’t just hold the car up though, it is also able to drive on them.
Lexus partnered with Hamilton Ice Sculptors of London to create the unique ice wheels. Hamilton Ice Sculptors has more than 35 years of experience, and is known for defying expectations with its cool pieces of art. It took the two companies about three months of intense design research to build frozen wheels that could hold the weight of the Lexus NX crossover.
The final wheels were carved by hand with Japanese steel chisels and tools by four sculptors crafting for about 36 hours, while LED lights were added for extra WOW factor!
Once the wheels were designed, the car and wheels were deep-frozen and then stored at -30 degrees Celsius for five days before driving down a London road with its new tyres. Besides the Lexus’s cool wheels, the car maker was keen to stress that the vehicle started on the first try after it’s time in the freezer.
If you are concerned about driving on ice over the coming months you might want to consider fitting winter tyres to your vehicle. etyres supply and fit a wide range of winter tyres to suit all vehicles and budgets. For more information and the latest prices call etyres on 0800 028 9000