With the Premier League kicking off this weekend, it is exciting times for many of the worlds leading tyre manufacturers who have teamed up with the top clubs to boost their brand awareness in the UK.
Obviously, the most high profile of those is Yokohama tyres partnership with Chelsea, largely due to the fact that tyre manufacturer has its name boldly emblazoned across the front of the new blue kit!
Meanwhile, Manchester City has just announced its global partnership with Nexen, the leading South Korean tyre giant, which will now assume naming rights of the community bridge linking the Etihad Stadium with the City Football Academy!
Other high profile strike forces include Cooper tyres and Arsenal, citing their shared passion for performance and drive for success which makes them a formidable force, while Apollo tyres are proud to stand alongside Manchester United and Maxxis tyres line up with Liverpool.
The rationale behind these lucrative commercial partnerships is that the tyre companies can promote their brand to a massive audience via football and with the Premier League being one of the most-watched football leagues in the world, our clubs are set to keep scoring lucrative contracts.