Pirelli tyres maintains strong grip on OE market

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Pirelli is proud to be maintaining its impressive Original Equipment (OE) record, while continuing its drive into the premium sector.

In 2014 the Italian tyre maker gained 266 new homologations, with 213 homologations in the premium and prestige sectors, a 6-percent gain over 2013.

Of these 213, Pirelli said 118 — or 55 percent — were “marked” tyres, or those with special sidewall markings to indicate they are tailor-made for a specific vehicle manufacturer.

The new nominations have boosted Pirelli tyres homologations to a record 1846 with vehicle makers worldwide.

Included in the new homologations are several for the tyre maker’s products with “Seal Inside” puncture-sealing technology. Among the OE fitments using Seal Inside are Volkswagen A.G.’s Touran compact mini-van and Passat mid-size sedan, Pirelli said.

Pirelli also has chosen to incorporate it into the Cinturato All Season it launched recently for the European market.

Among its OE fitments on display at the Geneva Motor show earlier this month were the Lamborghini Aventador LP 750-4 Superveloce; Audi Q7 and Q3; Volvo XC90 and BMW X5M and X6M — all using either the Scorpion Verde or Scorpion All Season or P Zero variants.

etyres supply and fit a wide range of Pirelli tyres and customers benefit from its Discount Promise which guarantees £25 off orders of four or more tyres or a £10 discount when two or three tyres are purchased.

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