All tyre manufacturers aspire to win coveted awards from motoring organisations and publications, because it boosts sales and strengthens brand profile.
Which is why Continental tyres would have been delighted to scoop the ‘Best Summer Tyre’ in the recent Auto Express Product Awards with its ContiSportContact 5.
The UK’s leading weekly selling car magazine remarked: “Key to its success was braking, Continental’s engineers have found something rivals have yet to uncover. It was metres ahead of its nearest competitor in the wet and a clear winner again in the dry, leaving the rest of the 10-tyre pack trailing.”
The ‘Best Summer Tyre’ accolade celebrates the best of the best in the summer tyre market, revealing the most inspirational products for the summer season. The awards highlight exceptional performance, quality, safety, desirability and value alongside the magazine’s annual tyre tests.
Covering multiple product categories such as gadgets and maintenance, the Auto Express Product awards offer motoring enthusiasts confidence when looking for their next product purchase.
Peter Robb, Marketing Communications Manager at Continental, commented: “This win for the ContiSportContact 5 is an excellent endorsement for our product range, continuing to underline the impressive performance of our summer tyres.”
With the ContiSportContact 5, Continental’s engineers have developed a tyre which is equally suitable for performance cars and SUVs. With shorter braking distances in all weather conditions, excellent road grip, safety when cornering and reduced fuel consumption, the ContiSportContact 5 is available in a range of sizes from 17 inch upwards for cars and 18 inch upwards for SUV.
etyres supply and fit a wide range of Continental tyres and its Summer Sale means customers benefit from a £25 discount if they order four or more new tyres or £10 off if they order two or three new tyres.