By Denna Bowman
Phil Baldock has been appointed head of communications for Michelin tyres after 18 years working in sales and marketing for the company.
Baldock said: “After 18 years in sales and marketing it is a privilege to be appointed Head of Communications.
“It is a very interesting time for the business as we are tackling major issues such as the rapid growth of the cold weather tyre market, plus preparing for the introduction of tyre labelling in 2012.
“These are major issues for the industry, and ones where communication is playing a key role; helping motorists to make more informed decisions when buying tyres.
“Additionally, Michelin remain by far the largest player in the UK tyre manufacturing industry, with production facilities in Ballymena, Dundee and Stoke. We’ve got strong growth ambitions for next five years, and I’m looking forward to being part of that success.”
Baldock had been working as a project manager within the communications team since last summer, has worked at the company since 1992 and also held roles such as marketing manager for the company’s multibrand operation, as well as key account manager for its car product line and commercial director for Michelin’s earthmover and industrial division.
He will take on the role following the retirement of Peter Snelling after six years and will be handed responsibility for Michelin’s communications across the UK and Ireland.