Michelin Tyres Win "Tyre Manufacturer of the Year" at
The Greenfleet Awards
15 Oct 06
Emily Henry
Contributing Writer Michelin tyres won two awards in
the 2006 Greenfleet Awards ceremony. The 7th annual
Greenfleet Awards were held in the Emirates stadium,
recently home to Arsenal football club, on October 11th.
The Greenfleet Awards give recognition to companies and
authorities paramount in developing innovations that
half reduce the affect of transport on the environment.
Tiff Needell, the racing driver and television
presenter, presented the 25 awards in various
categories.
Michelin, the tyre manufacturer based in Stoke-on-Trent,
won the award for Industry Innovation. Greenfleet also
recognised Michelin with the prestigious award of Tyre
Manufacturer of the Year. Michelin was awarded Tyre
Manufacterer of the Year ahead of the runner-up company,
Bandvulc Tyres.
The Greenfleet Industry Innovation Prize, was awarded to
Michelin for its "green tyre". Michelin brought the
Green Tyre onto the market in 1992 as an innovation due
to its silica-based tread compound. The silica-based
tread compound improves fuel efficiency and consumption
by reducing rolling resistance. Michelin created the
Green Tyre to deform to the road; the tyre reduces
resistance to the road and increases the surface area of
the contact patch.
Improvement has continued to be made since the Michelin
Green Tyre was first on the market. The latest product
from Michelin is the Primacy HP tyre, which has a higher
endurance ability and reduces fuel consumption by 2%. By
reducing fuel consumption, the Primacy HP tyre not only
saves money for the fleet operator but also helps reduce
raw material consumption through fuel efficiency and
increased endurance.
Tyre tests conducted in Germany proved that the Primacy
HP tyre from Michelin provides up to 54% better mileage
and 25% longer tread life. With these statistics in
mind, the Michelin advertising campaign boasts that
Michelin tyres have the capacity to last "a distance of
more than once around the Earth".
As well as being a winner at the Greenfleet awards,
Michelin also sponsered the award for Car Manufacturer
of the year. PSA Peugeot Citroen won the award for Car
Manufacturer of the year for its dedication to the
environmental issue through the use of vegetable oil as
biofuel.
[http://www.reifenpresse.de/CDML007/en/gast/fs_aktuell.html]
[The Independent On Sunday, 15 Oct 2006] |
