Tyre manufacturer news - Goodyear Radio Campaign to
Promote Website Tyre Advice
18 Apr 07
By Emily Henry
Contributing Writer
Goodyear has launched an informative radio campaign
to promote tyre safety and maintenance awareness. The
campaign corresponds to the company’s website,
MyGoodyear.co.uk, which was recently launched to offer
safety and preventative maintenance advice as well as
suggestions for ‘Good Days Out’ across the U.K. The
Goodyear website launch has been broadcast along with
interviews on air across nineteen local and regional
radio stations this week, reaching a potential audience
of over 1.4 million.
The Goodyear ‘Good Days Out’ feature is designed with
the May Bank holidays and the better weather in mind. As
James Bailey, Communications Manager, states: “it is the
perfect time to start thinking about places to go across
the UK. MyGoodyear.co.uk, in conjunction with our
DriveHomeSafely partnership, offers advice on where to
go, but also on how to get there safely”.
Bailey emphasises that “preventative tyre maintenance
can mean the difference between a brilliant bank holiday
and a potentially tragic weekend, and we are urging
drivers to carry out simple pressure and tread depth
checks before setting out.” The website aims for
diversity, providing “inspiration for people looking for
a fun bank holiday weekend with an eclectic range of
suggestions from organic food markets to a sheep and
goat Grand National!”
The Goodyear radio press conference reached a wide
audience, targeting listeners across the U.K, from
Cornwall to Aberdeenshire, with live broadcasts on four
of the nineteen stations. The campaign pre-empts the UN
Global Road Safety Week, which runs from April 23rd to
29th and aims to reduce the number of fatal road
accidents on the world’s roads and decrease the 1.2
million traffic-accident death toll. During the UN
Global Road Safety Week, a coordinated programme of
training and awareness campaigns will be running
throughout the country.
Goodyear prides itself on its commitment to road safety,
and is a founding member of TyreSafe as well as a
partner of the Institute of Advanced Motorists to
promote driver training and tyre safety.
http://www.reifenpresse.de/CDML007/en/gast/fs_kurzmeldungen.html
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