How etyres Works - The Process
etyres is primarily an Internet business but it also
operates a call centre where orders for tyres or
batteries for car or light commercial vehicles can be
placed by telephone.
Customers can see a price list of tyres or batteries on
the etyres website and select the ones that they wish to
buy. If they buy on-line they enter all the relevant
details such as personal details, the make, model and
registration number of their vehicle and their desired
fitting date and time.
They then move to a payments section to enter their
credit card details. The credit card section appears to
be on our website but in fact it is on the site of Data
Cash Plc which is a specialist company that conducts
secure credit card transactions.
DataCash send us the details of the transaction but not
the final part of the number sequence on the Customer’s
credit card.
If the Customer orders on the telephone they give all
their payment details and these are put through a card
terminal in our head office.
The order, placed by either of the above methods is then
entered into the server at head office.
From there the details, excluding the final part of the
credit card details, are transmitted by either email or
fax to the Franchisee (or sub-contractor) in the area
where the fitting is to take place. Details of the job
are printed onto a form that contains delivery and proof
of delivery notes.
The Franchisee orders the tyres from the supplier and
contacts the Customer to make final arrangements about
the fitting. In particular, the time that the fitting will be
carried out.
The Franchisee then executes the fitting and the
Customer receives the delivery note and signs the proof
of delivery. Later the Customer receives a receipted
invoice by email and a desktop link for easy access to
our after sales programme of free puncture repairs and
simplified re-ordering.
Initially, Franchise Partners arrange to have a meeting
with our MD and perhaps other executives of Fleet Mobile
Tyres, at which stage all questions can be answered and
various scenarios discussed. The average requirement for
initial investment is £25k, which includes a
deposit on the van and
all fitting and balancing equipment, etc., plus
training, manuals, and various services such as discount
group insurance. Once the franchise begins to operate,
etyres claims only 5% of the revenues as commission plus
1% for national advertising.
To enquire whether your area is available for an
exclusive etyres franchise, please phone 0800 028
9000 ...
or email
katherine@etyres.co.uk |
