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eTyres care about our customers. The
following article may be of interest.
Your (Everybody's) Car Battery Is Dying !
by Wilbert T. (Ted) Sass
Have you ever experienced that arrested experience that
grips you if you turn the key and your car won't start?
Most of us have felt that "oh no, not now" feeling at
one time or another.
Most of us don't carry jumper cables in our car. So, now
you must cell-it over to a towing company. Ouch...that
going to cost an ugly penny. Then, when you get the
$40.00 minimum-auto-mechanic labor word that you need a
new battery, you can kiss another $50.00 bye-bye.
The lead acid battery industry is a $14B (that's
Billion) a year business. Hardly anyone ever thinks of
it, but nothing happens if a vehicle doesn't start.
The number one automobile problem is failure to start.
Moreover, of all cars that don't start, the primary
reason is traced to a lead acid battery.
Surprisingly the people involved with providing
solutions to that maximum-huge problem for the mass
consuming public wouldn't be happy if all people knew
that a patent pending, completely safe to use, consumer
product solves 99% of the problem, and cost's one dollar
per battery to do it. If you are in the business of
selling lead acid batteries, and all of a sudden you
begin to sell half as many this year as last year, you
are going to earn less profit this year, than last year.
That big picture races out to a waste in the lead acid
battery industry of over 7 billion a year that is easily
eliminated. But, that's just scratching the surface of
the economic benefits ConsumerEverybody may enjoy.
Hundreds of millions of dollars represent the annual
lead acid battery accessory market. Cable Clamps,
Cables, cable ends and battery cleaning products that
are consumed every year because of a major problem
associated with the operational costs of owning lead
acid battery. Lead Acid Battery Corrosion.
Most of us have seen that ugly whitish, greenish, bluish
stuff, on our battery terminal at one time or another.
When you see it after it forms, get ready. Soon, one
day, when you need that car of yours to start when you
want to go, it won't.
Car battery manufacturers recommend cleaning metal
contact points of lead acid batteries using baking soda
and water. That works fine. But, oh is it messy. And
then there's the rust risk. Rust means your car won't
start. Of course they list eight or ten items you must
assemble to achieve the baking soda and water-cleaning
job. And, you'd better figure at least 45 minutes to do
that job, too. And, oh yes, I must tell you, that you
need to do it, once a month if you want your battery to
perform up to snuff for the life of the battery. Time is
money, eh?
A problem as huge as this one, for the mass consuming
market makes one think, that almost everyone would
definitely have the battery cleaning job on the top of
their reoccurring to do list lest one find one's self in
a parking lot and woops, the car won't go. But, no. We
find, almost no one cleans his or her car battery.
When's the last time you cleaned yours.
Put in the category of "I'll just wing it"; or "I didn't
know I had to clean that sucker to make it work
properly.
Then, there's the area of fleet vehicle maintenance,
from the federal government, to over-the-road transport,
to the corporate vehicle asset category. Much of that
market is outsourced today. Do you really think, that
the contract vehicle maintenance business spends much
time selling their clients on cleaning lead acid
batteries every month? Maintenance vehicle mechanics
time is costly. Let's estimate $40.00 an hour. That's
the cost of a replacement lead acid battery. Almost 40%
of the $14B lead acid battery market is replacement
category. Would you believe at least half of that market
is wasted due to over-purchasing?
There is a 99% cure rate for all the costly waste in the
area of lead acid battery costs to our economy.
Thirty-five years of in-the-field use of over 1,500,000
lead acid battery services of a patent pending product
is certification of that claim. Cost to solve the
problems of waste in the lead acid battery market? About
$1.00 per battery serviced. When people are willing to
pay more than that for a cup of coffee, you'd think they
would beat the door down to get this amazing product.
Maybe they would, but if you are a small company, and
you know you can sell your product by calling cold on
one prospect at a time, and make a profit, and you
aren't a marketing expert, you just keep on, keeping on.
Every now and then, an opportunity to speak out on this
subject comes along, such as this one. A chance to
expose the information to more people, all at once. Let
us know, what your reaction is, won't you?
About the Author
I am a lifelong bag-carrying cold-call sales specialist,
building new business for my own company and clients. I
began my selling career at age 8, knocking on doors in
my neighborhood selling greeting cards. At the moment I
am 64. I've been a sales specialist all of my life. |
