The Second World War was catastrophic for Renault, one of many reverses in the company’s tumultuous history. German forces occupied Paris and took over Renault’s factory, resulting in it being destroyed by Allied bombing raids. The car maker had to start again from scratch.
Small, affordable cars would prove its metier and the catalyst for regeneration. The Renault 4 carried all before it in the 1960s. The Renault 5 was a similar commercial triumph a decade later. However, the company was brought to its knees by a string of disasters in the American market in the 1980s. These culminated in the need for state intervention. A string of successful cost-cutting measures were then introduced. However, its chief executive was murdered by left-wing activists opposed to the loss of 21,000 jobs over 18 months.
Engineering quality would also suffer. Renault’s cars quickly gained a reputation for poor quality, complicated and unreliable electronics and massive repair costs. For every good car Renault has made in recent years, it has suffered with at least one large, expensive and public failure. Examples include the Avantime and Vel Satis, both of which were launched with fanfares yet failed to catch buyers’ imagination in any way.
In 1999, an ailing Renault entered an alliance with Japanese manufacturer Nissan in an attempt to increase its non-European market share. It also purchased Romanian firm Dacia in the same year. Further expansion in international markets has continued, alongside continued success in motorsport. Renault has often continued to struggle, though. As an example, in 2011 it closed 55 of its UK dealerships to cut costs.
None of this is to say that every Renault has tested the company’s or shareholders’ patience. Good design and clever marketing have made the Clio a runaway success. Additionally, the Laguna and Megane have sold very well in both Britain and Europe. The Twingo, a city car, has proved enormously popular in France for years and has recently become available here. Similarly, the Zoe, an electric city car, was recently launched in Britain to considerable industry praise.
Details of etyres’ best-selling and recommended tyres for these popular Renault models can be found via the menu to the left. You can find tyres to fir your Renault by entering your tyre size into the search tool above. Alternatively, etyres’ national sales team is available seven days a week on 0800 028 9000. We would be happy to offer impartial advice to help you find the right tyres for your Renault.