Mitsubishi might not be the first name to come to mind when you think of Japanese cars. However, the company made Japan’s first mass-production passenger car as far back as 1917. It has been active in the UK since 1973. As you might expect, reliability is one of its cars’ key features. Keen pricing, though, is what the company has done best.
Mitsubishi entered a partnership with Chrysler to gain a foothold in the American market. When Chrysler got into financial difficulty, Mitsubishi took over Chrysler’s operations in Australia. Since then, that has been the company’s most profitable market. America, in contrast, has proved a more difficult nut to crack. A major sales push called the 0-0-0 plan – no deposit, no interest and no payments for a year – coincided with the country’s sub-prime banking meltdown. This left Mitsubishi with a bloody nose in terms of financial and reputation damage.
Mitsubishi’s image may also have suffered in the UK as a result of the models it has chosen to sell here. The range once comprised inexpensive sports cars with aggressive designs aimed at young male drivers and small hatchbacks. These days it seems a bit more scattergun, leaving Mitsubishi some way adrift of the major Japanese marques. The Shogun has always been popular but now looks long in the tooth – the game has moved on. It has been overtaken by a glut of newer and better 4×4 and SUVs in that booming market sector. Mitsubishi’s best-seller here is, bizarrely, the L200 pick-up, a vehicle often bought not for any other reason than to take advantage of a company car tax loophole.
Alongside these models in the range are the i-MiEV electric city car, the ASX crossover, the compact Mirage and the Outlander. In short, these may well be good cars but none is very mainstream or aimed at mass market sectors. None will provide the ammunition to promote Mitsubishi to the premier league of Japanese manufacturers in the UK.
Nonetheless, Mitsubishi cars have always been available at competitive prices, which is enough to make them a popular enough sight on British roads. Details of etyres’ best-selling and recommended tyres for various Mitsubishi models can be found via the menu to the left. Alternatively, you can find tyres to fit your car by entering its tyre size above. etyres’ national sales team is also available seven days a week on 0800 028 9000. We would be happy to offer impartial advice to help you find the right tyres for your car.