Mazda’s reputation within the motor industry is out of proportion with the company’s relatively small size. It continues to win awards, yet these just haven’t translated into an improvement in sales. Awards are great but they are just the icing on the cake. Mazda’s current problem is that the icing is irrelevant if the cake itself isn’t big enough to feed everyone who is hungry.
Mazda has never been a big player of the Japanese car-making industry, eclipsed by giants like Toyota, Honda or Nissan. The drubbing which similarly small Japanese manufacturers like Isuzu, Suzuki and Daihatsu have taken in the European market shows that survival in it isn’t easy. A focus on niche markets helped Subaru turn itself from a supporting role in Japan’s motor industry to commercial success in Europe. The pressure is now on Mazda to replicate this, since its Japanese parent wants it to boost UK sales by a third over the next two years.
Mazda has not been helped by sketchy marketing or fluctuations in the value of the Yen on world markets. Yet the MX-5 remains endearingly popular as it celebrates its 25th birthday. The new Mazda6 is a great improvement on the old version. New and upgraded car designs have been well received, with the front ends of Mazda cars no longer looking like the open mouths of fish. And though Mazda does not offer hybrid cars, its economy-based ‘SkyActiv’ engine technology has earned praise. The challenge Mazda faces is to move forward rather than just staying competitive or idling in neutral. The brand new CX-3 and updated Mazda2, Mazda3 and CX-5 ranges have a lot riding on them.
Mazda may not yet have made enormous inroads into the UK market, but plenty of its cars can be seen on Britain’s roads. Details of etyres’ best-selling and recommended tyres for popular Mazda models can be found from the menu on the left. Alternatively, you can find tyres for your Mazda by using the search tool above. etyres’ national sales team is available seven days a week on 0800 028 9000 and would be delighted to offer impartial advice to help you find the right tyres for your car.