One of the most remarkable features of the last 25 years in the car industry has been the birth and rise of Lexus. It is not just about how this offshoot of Toyota has managed to carve its niche in the toughest part of the business, the luxury sector. Rather, it’s about how the brand has managed to push the bar higher right across the industry. Its commitment to hybrid technology is something which other manufacturers will be commercially (and maybe morally) obliged to follow in the future. Needless to say, the benefits of this will reach far beyond the narrow confines of Lexus’ profit and loss ledger.
A cynic might tell you that hiring Kylie Minogue to front your advertising isn’t cheap. They’ll say that anyone can launch a car brand with the backing of the world’s largest manufacturer and a rumoured $1-billion investment. Yet countless people have poured huge amounts of money into something new and ended up with nothing to show for it. (Anyone remember the dot com boom? And what did Liverpool get for the £35million they paid for Andy Carroll?)
Launching a car for the top end of the market seems logical in theory. Luxury vehicles account for 10% of all car sales by volume. However, they can also bring in 20% of the new car industry’s revenue and nearly half of its profit. In practice, though, it is no easy task to take the fight to Cadillac and Lincoln on their home soil in America. Or to park your tanks on the lawn of Mercedes-Benz and BMW in Europe. Or,indeed, to successfully meet the rising tide of demand for luxury in Asia.
Customer service was one way in which Lexus managed it. Clever marketing has played its part, too, focusing on quality rather than heritage. Aggressive pricing, capturing those who aspire to ‘trade-up’ from a more mass-market brand, is another thing which Lexus got right. But none of that would have worked without the quality or design of the cars themselves being right. In simple terms, Lexus has taken on the world with the right cars at the right time and in the right markets.
For British drivers who need something more than just a means of getting from A to B, Lexus cars are extraordinarily popular. Needless to say, etyres supplies and fits replacement tyres to thousands of them every year. Details of etyres’ best-selling and recommended tyres for every type of Lexus can be found from the menu to the left of this page. Alternatively, you can find tyres to fit your car by entering your tyre size into the search tool above. etyres’ national sales team is also available seven days a week on 0800 028 9000. We would be delighted to offer impartial advice to help you find the right tyres for your car.