etyres is the registered Internet trade name of Fleet Mobile Tyres Ltd.
The business was established in 1992, offering a completely mobile service to the "business-to-business" sector. The company quickly established itself as a regular supplier to large fleet, lease and contract hire organisations. These companies soon realised that a mobile tyre and battery service was much more convenient, and that lower prices could be achieved by traditional tyre depots. Over the years the business has seen spectacular growth in the fleet tyre market.
etyres was launched in 1997. The combination of on-line ordering and an established business with low overheads has proved a winning formula. The etyres business model operates profitably with gross margins that are a fraction of those required by traditional tyre depots. Our branch overheads are the running and replacement costs of the vans and some telephone charges. They avoid rent, rates, light, heat, insurance on a stock inventory of up to £½m. equipment, car ramps, waiting areas etc.
No wonder etyres is miles cheaper.
To pass this major cost saving message to our Customers etyres was the first national tyre retailer to publish and update a price comparison. Leading motoring correspondents of the national press and automotive magazines agree that our pricing is over 30% cheaper than other tyre organisations and traditional tyre depots. A survey by The Independent newspaper quoted an all inclusive fully fitted price for a Pirelli 195/65/15/V P6000. ATS £71.81, Central Tyre £77.76, Kwik-Fit £84.49, The etyres price was £59.90.
However this is not an exact comparison because our mobile fitting service is far more convenient.
A major factor that has contributed to our success is the level of care taken by our colleagues at our individual branches. These are staffed by people who share a common goal of achieving the highest possible standards of Customer service. They are fully trained and highly motivated. Our network now covers over 70% of the UK and is growing rapidly.
All national chains of tyre depots control their businesses by monitoring sales turnover. Our Branch number one KPI is the repeat business level. As a privately owned company we have the luxury of not being solely driven by short term profitability. Our main objective is always the long term growth of the business. So we don't just pay lip service to Customer care; we concentrate on it. Even at the expense of short term profit.
etyres is a complete solution. Customers order tyres or batteries on-line or if they prefer they can telephone our Call Centre on our free-phone 0800 028 9000. We quote an all inclusive fitted price, with no hidden extras. We agree a fitting time at the chosen fitting location. Our local colleagues arrive and fit the battery or fit and balance the tyres.
We are specialists in high performance and 4/4 tyres as well the latest generation of Run Flat tyres. We supply and fit for cars and light commercial vehicles. We use the latest equipment to ensure perfect fitting and balancing. All our new and replacement vans run on LPG fuel.
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